One of the big names in the Las Vegas Valley is Red Rock Resorts. It is a dominant operator of locals-oriented casinos and has recently announced plans to cement its status with the development of a new gaming venue in downtown Las Vegas. It’s currently under construction and the location of the venue will be Fremont Street This is part of the old Castaways site, the land of which Red Rock has been the proud owner for 18 years.

Parent to The Station Casinos, Red Rock Resorts operates numerous gaming properties throughout Las Vegas and the surrounding area, including its namesake venue in Summerlin and in Henderson, the Green Valley Ranch. According to its website, it also runs 10 Wildfire casinos, of which seven are in Henderson.

According to a statement from the company, they are excited to be bringing a new Wildfire Casino that includes a variety of fresh new amenities to the locals of downtown Las Vegas.

Wildfire Casinos are known for focusing heavily on video poker and slot machines. In addition, these venues offer casual, affordable dining options catering to the locals of Las Vegas.

Red Rock is Expanding Around Las Vegas

Last year, Red Rock filled its coffers with proceeds from the $650 million sale of the Palms. This has meant it’s been able to fund its expansion plans.

Southwest Las Vegas is one area it has concentrated on as the gaming company believes it is lacking in gaming and entertainment facilities. Construction on the Durango project started earlier this year. The venue is expected to include a 200-room hotel, 73,000-square-foot casino, four restaurants, a meeting space, and a sportsbook.

The casino resort is located on a 50-acre development site where Interstate 215 and Durango Drive intersect. This venue in the southwest Las Vegas valley is expected to open its doors in less than 2 years.

As well as the Durango site, Red Rock Resorts also owns over 300 acres of land across Southern Nevada, all of which is currently unused. Indications are that the Wildfire and Durango projects are merely the tip of the iceberg concerning its expansion plans.

Red Rocks Focus is the Las Vegas Locals

The new Wildfire venue may be downtown, but Red Rock doesn’t have much of a presence there or in the hyper-competitive Strip. Red Rock’s focus is more on the locals of Sin City.

Ultimately, this approach could be beneficial for investors, according to Wall Street. The demographic of Las Vegas locals includes staffers from the Strip casinos right through to wealthy retirees that have chosen Nevada because of the lower cost of living.

Not so long ago, the demographic was dominated by workers from other casinos and construction workers. This meant that Red Rock and similar operators were very vulnerable to poor macroeconomic trends. However, more recently, things have changed thanks to the influx of Californians moving to Nevada. Many of these new residents paid cash for real estate and across the board the area is more affluent and potentially, should be more supportive of any new gaming venues.

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