Gambling technology giant Playtech has entered into a multi-year casino and live casino partnership with online gaming operator ComeOn Group.

ComeOn Group

ComeOn Group is a leading global player in the rapidly growing iGaming market. It was founded in 2006 but didn’t launch its first online brand until 2010. ComeOn Group currently runs a wide selection of exciting brands across a range of markets. Its proprietary platform operates more than 20 brands and provides a secure, innovative, and entertainment-led player experience across casino and sports betting platforms.

ComeOn Groups extensive brand portfolio includes:

  • Casino Stugan
  • Cherry Casino
  • ComeOn
  • Euro Lotto
  • Euro Slots
  • Folk Automaten
  • Galaksino
  • Get Lucky
  • Hajper
  • Mobile Automaten
  • Mobile Bet

Playtech

Playtech is a market leader in the gambling and finance trading industries. It was founded in 1999 and today enjoys a premium listing on the Main Market of the London Stock Exchange.

Playtech is a leading technology company in the gambling industry as it delivers business intelligence driven gambling software, services, content, and platform technology across many of the industry’s popular verticals, which include:

  • Casino
  • Live casino
  • Sports betting
  • Virtual sports
  • Bingo
  • Poker

Under this exciting agreement, ComeOn will be launching Playtech’s content across its entire brand portfolio, which includes ComeOn! MobileBet, Snabbare, and Sunmaker. ComeOn’s extensive player base will now enjoy Playtech’s latest innovative game releases, such as the Age of the Gods suite, both the Fire Blaze and PowerPlay jackpot series. As well as being able to offer the Playtech Casino suite, ComeOn has also launched Playtech’s premium Live Casino and table games portfolio. Thanks to this collaboration, players can now enjoy an entertainment-led experience with all the excitement of a real casino, along with a wide variety of classic games and innovative new variants.

Playtech can offer a wide range of casino games, including some very well-known slots titles and a wide selection of table games via its live casino. All these will now be available to ComeOn customers.

ComeOn is very excited about the partnership. According to ComeOn chief executive, Juergen Reutter “ComeOn is going through an exciting period, and we have a strong position in the market where Playtech will play a key role moving forward.”

Playtech is equally pleased with the deal. Playtech chief operating officer Shimon Akad said made the following statement. “With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players.”

He further added that “This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment led experience to international audiences across key regulated markets.”

Covid-19 has had an impact on Playtech’s balance sheet. This technology giant reported a 25.1% year-on-year drop in revenue to $1.30 billion last month. Retail closures forced by the pandemic have impacted both the supplier’s business-to-business and business-to-consumer operations.

In these challenging times, it’s good to report things are looking up for certain online gambling brands. 

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